If that “experiential experience” can deliver with coffee, why not touch all our senses to influence a consumer. Javatize may translate to coffee cup advertising, but in the marketing sense it translates to the cross between creating a pleasurable experience with name recognition or branding. Javatize took the coffee concept and replaced it with other “in your face” daily routines that interact with the consumer in a most positive way. A Javatize campaign can reach a consumer in a typically advertising free zone. So whether a consumer is on board a local train, relaxing at their local eatery, sitting in the comfort of their living room or shopping with their family, a Javatize campaign can create a positive, branding experience that’s sure to be remembered.